Facts & Figures
The dynamics of marketing are changing. Now the Internet is completely changing how people search for goods and services. Advertising in the Yellow Pages may be a part of your marketing strategy, but the time has come to add Internet marketing to your business growth strategy.
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273,301,445 websites are within the World Wide Web.
60% of discretionary purchases are researched online before purchase.
$26.86 billion spent online in Australia during 2010.
80% of Australian’s online spending are from local web-sites.
While the Yellow Pages may have dominated historically, now the Internet is completely changing how people search for goods and services.
Nowadays, the physical Yellow Pages are being out-dated by web search and online marketing. People use websites like Google and Yahoo to research, buy products, and locate professional service providers. Statistics show 60% of discretionary purchases are researched online before an actual purchase is made.
There is now no reason for not initiating some form of online marketing. Even having a website listing your contact details is a start and should be leveraged using other marketing methods, such as including your web address on letterheads and business cards.
